The Role of Advertising on Facebook

At Facebook, everything we do is about making the world more social and creating more personalized experiences. On Facebook, people do everything from remembering their friends' birthdays to reuniting with old classmates to even finding people willing to donate their organs to save their lives. We think making the world more personal and social is having a profound impact on the way we relate to the people, communities and institutions around us.

In a more connected world, advertisers are social too. This gives you the chance to connect to the companies and brands you like and learn more about their products and services. We believe that more personalized social advertising complements the ways that people use Facebook every day—to discover, share and connect with the people and the world around them.

Whether it's a new car, a local dentist or a t-shirt, many of the things you discover on Facebook come from your friends. Just as advertising has changed the experience of searching on the web, we think advertisers are a meaningful part of the social graph and the online experience as a whole.

We have designed Facebook to provide relevant and interesting advertising content to you in a way that protects your privacy completely. We never share your personal information with advertisers. We never sell your personal information to anyone. These protections are yours no matter what privacy settings you use; they apply equally to people who share openly with everyone and to people who share with only select friends.

We also protect your privacy by virtue of the way our advertising system works. Because our system chooses which ads to show you, we don't need to share any of your personal information with advertisers in order to show you relevant ads. In order to advertise on Facebook, advertisers give us an ad they want us to display and tell us the kinds of people they want to reach. We deliver the ad to people who fit those criteria without revealing any personal information to the advertiser.

The only information we provide to advertisers is aggregate and anonymous data, so they can know how many people viewed their ad and general categories of information about them. Ultimately, this helps advertisers better understand how well their ads work so they can show better ads.

Advertisers can also request that we display ads based on the things you have said you liked in your profile. We think this means you will get ads that are more personalized to your real interests and this makes your experience on Facebook even better. For example, if you are a small business selling tents you might want to target adults ages 18-49 who have liked camping or hiking. Our advertising system only shows the number of people who fit those criteria.

Once the ad runs, we report how many people saw or clicked on the ad and we provide aggregate demographic information. We do not show individual profiles or personal information in our reporting tools.

If you are interested in seeing how this works, you can watch this video:

We have built—and are continuing to grow—a successful advertising business that gives you the opportunity to discover and connect to things you like while respecting your privacy no matter how you choose to share your information. We think an online advertising experience that is social and puts consumers at the center of an ongoing, two-way conversation is better for people and businesses alike.

Call Your Friends Right From Facebook

Call Your Friends Right From Facebook

Over the last year, the messages team has been working to make it easier to have one on one conversations with your friends. In November, we launched the new messages, which brings together your chats, texts, emails and messages all in one place.

Today I'm excited to introduce video calling and other improvements to chat.

See The Friends You Message  Most

The new chat design includes a sidebar that lists the people you message most. Now it's easier to find your friends and start a conversation. The sidebar adjusts with the size of your browser window, and it automatically appears when the window is wide enough.

Create a Group Chat Instantly

We're also launching multi-person chat, which is one of our most requested features. Now when your friends can't figure out what movie to see, you can just add them to a chat and decide together. To include more friends in your conversation, simply select Add Friends to Chat.

And just like your other chats, the history of your conversation is available in messages.

Bring Your Conversations to Life

Video chat has been around for years now, but it's still not an everyday activity for most people. Sometimes it's too difficult to set up, or the friends you want to talk to are on different services.

So a few months ago, we started working with Skype to bring video calling to Facebook. We built it right into chat, so all your conversations start from the same place. To call your friend, just click the video call button at the top of your chat window.

Talk to friends around the world right from Facebook.

For those of us who have been working on this, it's particularly exciting to bring video calling to over 750 million people. We're making this available in over 70 different languages, so friends can stay in touch all over the world.

Video calling will be available to everyone over the next few weeks, but if you don't want to wait, you can get it now.

Philip Su, an engineer on the video calling team, will be making his first video call to his parents back in Maryland

Improved Friend Lists  On Facebook

This week, it will be easier than ever to see more from the people you care about and simpler to share with exactly the right people using Friend Lists.

Want to see posts from your closest friends? Or perhaps you'd like to share a personal story with your family—without also telling all your co-workers. With improved Friend Lists, you can easily see updates from and share with different lists of friends.

Lists have existed for several years, but you've told us how time-consuming it is to organize lists for different parts of your life and keep them up to date.

To make lists incredibly easy and even more useful, we're announcing three improvements:

• Smart lists - You'll see smart lists that create themselves and stay up-to-date based on profile info your friends have in common with you--like your work, school, family and city.
• Close Friends and Acquaintances lists - You can see your best friends' photos and posts in one place, and see less from people you're not as close to.
• Better suggestions - You can add the right friends to your lists without a lot of effort.

Friend Lists are completely optional. If you don't like lists, you don't have to use them.

Smart Lists

Managing lists is boring. That's why smart lists do the work for you. To start, we'll offer you smart lists for:

• Work
• School
• Family
• City

For instance, if you list Boston College as a school you've attended and your friends John and Sarah do too, then you would instantly have a smart list called "Boston College" with John and Sarah on it. This means that if you're having a grad party or a college reunion, you can easily share photos with just your college friends, without bothering other people you know.

You can also add or remove friends manually to make the lists even more accurate.

Close Friends and Acquaintances Lists

• Close Friends list - Add your best friends to your Close Friends list and you'll see everything they post in News Feed. You can even jump straight to a view of your News Feed that only shows their photos and news. You can also receive notifications when they post updates, so you don't miss anything important.

• Acquaintances list - Add friends like old classmates or business contacts to your Acquaintances list and you'll see less of them in your News Feed. We'll still show you important things they post -- like when they get married or move to a new city -- so you don't lose touch completely.

Okay, what about your boss or the few other people you like but just don't want to share with on Facebook? You can add these folks to your Restricted list and they will only see your Public posts. You'll still be friends on Facebook so you can send them messages or tag them in a post if you want to connect to them from time to time. It's totally up to you.

Unlike your smart lists for your work, school, family and city, we don't create Close Friends and Acquaintances lists for you. Since these types of relationships are unique, it's important for you to decide who goes in your Close Friends, Acquaintances or Restricted lists -- if you use them at all.

If you created your own lists in the past, you can still use them. You can also continue to create whatever lists you want in the future. When you post something to a list that you've created -- including your Close Friends and Acquaintances lists -- no one will be able to see the title of the list.

The people on the list you've shared with will be able to see each others' names. This gives them more context. For example, if I see that a post is shared with my five closest friends, I am much more likely to comment freely on it than I would be if I didn't know who else could see the post.

Better Suggestions

We provide suggestions for your smart lists, Close Friends, Acquaintances, and your own lists, making them easier to create and update.

When you add someone as a friend or confirm a friendship request, you'll be able to add the friend to any of your existing lists.

See and Share With Exactly Who You Want

Each of your lists has its own News Feed, where you can see just the photos, status updates and other posts from the people on the list. To view list News Feeds, look for the Lists section on the left side of your homepage and click the list you want to see.

Whenever you feel like sharing something with a narrower set of friends, simply use the dropdown audience selector in the sharing tool and pick one of your lists.

You can also use lists to help control who sees what on your profile, using the audience selector next to each detail on your profile.

Improved Friend lists will be available to everyone this week and will be rolling out on mobile over the next few weeks.  We'd love to hear your feedback at facebook.com/ListsTeam.

Listen to Music With Your Friends

Music is one of the most powerful and fun ways to connect. Whether it's at a concert with a bunch of people or on a long car ride with your best buddy, we love listening to music with our friends. But what if you could listen to music with your friends when you're alone, like at work, at home or on the go?

Today, with music services on Facebook, there's a new way to listen with friends. This feature lets you listen along with any of your friends who are currently listening to music. You can also listen together in a group while one of your friends plays DJ.  

You can listen to the same song, at the exact same time—so when your favorite vocal part comes in you can experience it together, just like when you're jamming out at a performance or dance club.

How It Works

Look for the music note in the chat sidebar to see which of your friends are listening to music. To listen with a friend, hover over their name, and click the Listen With button. The music will play through the service your friend is using.

When a new song plays, you'll come along for the ride, discovering new music while your friend DJs for you.

You'll also have the option to chat about what you're listening to.  As other people start listening along, they'll join the party in a group chat.

You can control who you're listening along with through your settings. Learn more here.

Rollout Starts Today

Now, you can experience enjoying music together with your friends no matter where you are. This feature will start rolling out over the next few weeks. We hope you enjoy listening with friends!

Introducing New Apps for Timeline

New timeline apps are now available from Foodspotting, Foodily, Ticketmaster, Pinterest,Rotten Tomatoes, Pose, Kobo, Gogobot, TripAdvisor, and others.  You can now enhance your timeline with apps that help you tell your story, whether you love to cook, eat, travel, run, or review movies.

Apps bring your timeline to life

Once you've added an app, you can begin updating your timeline with your activities as they happen. For example, if you love design, shopping or fashion, you can add the Pinterest or Pose apps to make your favorite items part of your timeline.

If you love to cook, you can add the Foodily app to your timeline and share your latest dishes. If your friends have added the Foodily app, you can discover new recipes with each other, as you'll see their updates in the ticker and their timeline, and possibly News Feed.

If you're a traveler, you can add the Gogobot and TripAdvisor apps to bring a virtual passport to your timeline, and show your friends where you've been and share tips about your favorite spots from around the world.

Soon, there will be apps for all types of interests, as more apps will launch over time. Whether you love snowboarding, gardening, hiking, or knitting, or something else, there will be an app for you.

How to add apps to your timeline

Timeline apps are for the activities you want to share with friends. You choose when to add an app, and you decide who can see it. After you've added an app, you can always remove posts directly from timeline, and you can also edit your settings from your personal Activity Log.

You and your friends can start adding apps to your timeline today to discover new recipes, places to go, events to attend, and more

Facebook Tips: What’s the Difference between Top News and Most Recent?

The following is part of our series, Facebook Tips, which answers some of the most commonly asked questions about using Facebook. While we hope these tips are informative, we are unable to answer individual questions on this blog. Visit the Help Centerfor more information about any topics we cover.

Last time I checked, I had 845 Facebook friends. That's a lot of people with news to share, but Facebook's home page can organize these stories for me into two easy-to-follow views of my News Feed—a summary of some of the top stories called "Top News" and a live feed of all stories called "Most Recent." Here's how the two views work:

Top News

If you haven't logged onto Facebook in a while, your home page will default to this view.

Top News shows popular stories from your favorite friends and Pages, many of which have gained lots of attention since the last time you checked. In this view, you might find out about an old friend becoming engaged or see a hilarious video that your sister posted and that tons of your friends liked.

Since Top News is based on an algorithm, it uses factors such as how many friends are commenting on a post to aggregate content that you'll find interesting. It displays stories based on their relevance, rather than in chronological order.

Friends Into Lovers System

Step 1 – Just Be Friends & Move On

You’re not leaning on her anymore for any emotional fulfillment whatsoever. You don’t need her validation. You switch up your mindset and start to build a more attractive life.

Step 2 – Mindset, Presence, & Killing Your Neediness

You learn to physically take care of yourself, your going to improve your style, you being to remove limiting beliefs and replace them with positive beliefs.

Step 3 – Women Want A Winner

You will begin to have women around you by surrounding yourself with women you want.

Step 4 – Getting the Girl

You’re sexy now, you have women who want you. You know what you need to do. You need to get back with this girl that you were just friends with and you know what kinds of subjects to talk about.

What’s Included?

• Friends Into Lovers 18 CD system
• The Friends Into Loves eBook/PDF itself which is 167 pages.
• How To Make Her Fantasize About Being With You Report
• How To Keep Her Interested In You Report
• The Red Dragon Attraction Technique
• Mojo Masters Instant Attraction Program

Pros:

• Lifetime access to Friends into Lovers
• Friends Into Lovers prepares us to do the impossible.
• Friends Into Lovers corrects our attitudes and lesd us to our passion Friends Into Lovers
• Help us to generate our own Friends Into Lovers ideas
• Tests reality against passion
• Friends Into Lovers shows us which dream to live
• Help to convert your passion to business
• Highly result oriented and focused strategies
• Access to experts to meet and master any situations
• No hidden charges in Friends Into Lovers

Cons:

• At first glance, the price of Friends Into Lovers may appear to be a little strain on your budget. However, when compared to the savings you can have, making a one-time investment of an apparently big amount should not be an issue.

Bottom Line:

Friends Into Lovers is an excellent product with 4 very impressive and easy to implement steps. It will save you heartache when you get rejected or are frustrated with being stuck in the friend zone. I’d recommend this to any guy who wants to change his dating success when I comes to turning a friendship into an relationship.

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