Name your video file accurately. If it's about a lizard, then the word "lizard" should be in the file name of the video. You can name it "scary-lizard.mov."
Give your video an appealing title. It should be
short, engaging, and to the point. If your video is about your kid
spilling macaroni and cheese everywhere, just call it "Mac and Cheese
Disaster." It should pique your viewers' interests without giving too
much away.
Describe your video thoroughly. Most people ignore
this step, but you should take it seriously to increase your views.
Describe your video as accurately as possible in the space you are
given, taking 2-3 paragraphs to write an interesting and precise
description of what people can expect when they see the video.
Use the best tags. Use all of the keywords from your
title and description in the "tags" section to get more viewers
interested. The more relevant tags you use, the more often your video
will pop up when people search it. For example, if you're posting a
video of your cute sleepy dog, you could use words like "Sleepy," "Dog,"
"Hilarious," and "Cutest." Make sure you don't include extra tags in
the description, as those are not included when people search for them.
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Share your video with as many people as you can as soon as you post it.
The earlier you share it, the more likely it will be to be a YouTube
sensation. If you wait a week to share it while it barely gets any
views, it'll be much more likely to be forgotten by the YouTube
community. Remember, timing is everything. Think of when your audience
is likely to watch your video and release right before then (evenings
and weekends are a good suggestion).
Email your video to your friends, family, and coworkers.
Create an email list consisting of the
people who know you well enough
to be actually intrigued by your new YouTube video, and send them the
link and encourage them to watch it. You can even add, "I can't wait to
hear what you think!" to show that you really expect them to watch your
video. If you don't care about potentially annoying people, just send it
out to as many people as you can.
Share your video through social media. Post your video on Facebook, Twitter, and any other social networking sites that you've joined. - If you have an intriguing subject and a persuasive email, there's a good chance anyone will look at the video without even knowing you very well.
Use a blog or a website to promote your videos. If
you have a blog or a website, you can use it to market your videos. If
you don't have a blog or website of your own but know friends with
websites or blogs that are popular, ask your friends if they can help
you out by sharing your video with their fans.
